Coincidentally, Riot itself signed a deal with FTX just two months later.
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TSM signed a 10-year, $210 million naming rights deal with cryptocurrency exchange FTX in June 2021, but Riot Games does not allow the team to use the full TSM FTX name in either League or VALORANT broadcasts since it violates its guidelines on partnerships with crypto exchanges. Liquid isn’t the only esports company to affix a sponsor’s name directly onto a team name in recent history. For the North American market, the Honda Odyssey, is a minivan manufactured and marketed by Japanese automaker Honda since 1994, now in its fifth generation. The new deal includes a Liquid branded Honda HR-V compact SUV and Civic Hatchback, according to a press release. The car company also provided the team with a customized Honda Odyssey adorned in the Liquid branding.
Every Odyssey is equipped with Honda Sensing, a fleet of safety features.
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At the time, Honda also sponsored a six-part video series titled “Level Up,” which covered Liquid’s League, Fortnite, and Dota 2 teams. The Odyssey offers premium features throughout the cabin, like Magic Slide 2nd-row seats and an available hands-free access power tailgate, to help you load up the family and all your gear with ease. The 2021 Honda Odyssey has been redesigned to better manage the chaos of road. Magic doors are not the Honda Odysseys only redeeming feature, but it does go a long way towards making people movers cool again. When we reviewed the ‘price and features’ of the Odyssey 2021, Tung Nguyen gave it a rating of 8 out of 10. The Honda Odyssey 2021 is available in Regular Unleaded Petrol. The Honda Odyssey 2021 comes in People mover and Wagon. Liquid partnered with Honda back at the beginning of 2019, designating the company as the “official automobile partner” of the renowned esports organization. The Honda Odyssey 2021 is priced from 52,480 for Wagon Odyssey Vilx7. See you tomorrow #LetsGoLiquid /rfyOkMA5b1- Team Liquid LoL Honda June 16, 2022 We’re leveling up with one of our longest standing partners Team Liquid Honda, an all new naming partnership aimed at bringing our League of Legends team to new heights. Gallery: 2021 Honda Odyssey Spy Photos 9 Photos The minivan market is easy to forget, but Honda did sell over 100,000 Odyssey minivans last year, nipping at the heals of FCA and the Chrysler.
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